These were the sessions for the fall 2010 conference.
The business of blogging: the legal side of trademarks, copyright, marketing and more – Kara Jensen Zitnick, Attorney with Sallisha Armour
No matter what drives you to write, blogging can be treated as a business. Hear from a local attorney how copyrights and trademarks apply to bloggers and why intellectual property for bloggers is so much more than your domain name. You’ll also learn from a seasoned entrepreneurial strategist how treating your blog as an extension of a brand can become a powerful tool in growing your readership.
From Blog to Book – Convert your blog content into book format for personal, professional, or archival purposes.–Carrie Pauly
In Carrie’s session you will learn how to create beautiful books using information already published on your blog. Experience the simplicity of transferring your blog’s content onto paper and then watch the magic unfold as award-winning book designer Carrie Pauly shares her design secrets. You’ve already put the time and effort into publishing your blog, why not take it to the next level and preserve it in book form? Carrie’s design clients include bloggers of all types and genres, including parents, writers, reviewers, photographers and more.
Finding Your Authentic Voice: the benefits and risks of sharing your personal life online.–Heather King
If you’re asking what keeps readers coming back, Heather’s session is for you. If you want to know what leaves readers wanting more or if a blogger can get too personal or if you want to use your blog’s influence for good, be the catalyst for change or serve a greater purpose then stay tuned for this incredible session. Heather’s presentation will focus on building your blog’s community naturally, by using your best asset, you and your story. Learn more about connecting with like-minded readers organically, while keeping healthy boundaries.
Generating Blog Content: Out of Your Ass and Other Surprisingly Useful Sources–Erica Mauter
If you want to start a blog or you already have one, but don’t know what to put on it or if you’re either fresh out of ideas, burned out or clued out this session is for you. Erica will show you where to look for inspiration and information to get your blogging mojo going again or for the first time!
Analytics for Bloggers - Aaron Landry
Aaron’s session will show you how to use Google Analytics, Facebook, bit.ly and other services to understand your blog’s readership. It will teach you how to analyze your blog to determine what’s bringing in your traffic, how to widen your audience with the information your readers are already providing you and ways to convert your readers into regulars.
By the end of this session you’ll have some tactics on improving your bounce rate, you’ll know how to determine the effectiveness of your tweets and you’ll have a resource on busting creative blocks when thinking of posts to write.
How can I host blog giveaways without giving away my integrity? - Molly Snyder
Molly’s session will feature an overview of what you should consider if you are thinking about hosting blog giveaways without giving away your integrity. She’ll layout the pros and cons, ways you can structure your giveaways, the importance of disclosures and above all, what it all means to you and your blog’s brand.
How to get Published: Get a Book Deal out of Your Blog - Bonnie Harris
In Bonnie’s presentation, she’ll discuss how to gain the attention of the publishing world by positioning yourself with traditional and new media. She will also review how to plan blog posts keeping your future book in mind and how to think like a publicist when writing. There will also be a frank discussion of the role of the literary agent and whether you should consider self-publishing instead of using a traditional publishing house.
Growing as Writers: Taking Your Blog Posts to the Next Level - Kate Hopper
Have you been blogging for a couple of years, but your posts feel stale? Are you new to blogging and want to get off on the right foot? Kate’s session is for bloggers who want to focus and improve their blog writing. In this session you will discuss ways to keep readers engaged and practice moving beyond capturing moments into creating stories with an in-class writing exercise.
Zero to CSS in 45 minutes: A beginner’s guide to editing CSS in WordPress -Toby Cryns
It is time that you take control of your WordPress design! In this hands-on workshop, Minneapolis-based WordPress guru, Toby Cryns, will teach you the basics of editing your website’s colors, fonts, and more using the CSS editor that is already installed on every WordPress website. Due to the hands-on nature of this workshop, laptops are highly-recommended.
How bloggers can generate revenue from advertising - Christina Brown, Allison Olfelt and Carrie Rocha
Most bloggers ask themselves at one point or another if they should try to make money from blogging. In this session Christina, Allison and Carrie will review what steps they’ve taken to generate revenue from their blogs with advertising – from both ad networks and selling independently to businesses.
The more the merrier – a discussion on group and community blogging - Jeff Pesek
From philosophy to execution, Jeff’s session will revolve around creating and growing a group blog.
Blogging for Business: Making Connections & Building Buzz - Panelists: Kevin Hunt, Thomson Reuters; Adam Singer, TopRank; TBA, Dairy Queen
Corporate and business blogs are bringing personality to brands and companies of all sizes. Figuring out the best way to use a blog to connect your company to your customers and industry influencers is a must. This panel discussion will feature the unique insight and experience from three Minnesota business bloggers. Learn how their blogs got started, how they approach content creation, their challenges, their goals and their lessons learned.
How My Blog Helped Save My Ass - Matt Logelin
Blogs have the power to connect people in the best of times and the worst of times. After losing his wife and welcoming a new baby in the same 27 hours, Matt poured out his experiences and emotions on his blog — and was lifted up by thousands of readers around the world. In this session, Matt will discuss how blogging helped him through the most difficult period of his life and the amazing response of his readers who shared emotional support and parenting advice while witnessing his painful, yet beautiful, journey.
![Almost Like Another Planet... Pamukkale Sunset (UNESCO World Heritage) [Explore First Page, THANK YOU]](http://static.flickr.com/7217/7222907624_572d3bbf1c_t.jpg "Almost Like Another Planet... Pamukkale Sunset (UNESCO World Heritage) [Explore First Page, THANK YOU]")
